India is home to 172 mil Muslims, in addition to world’s next-prominent marketplace for matchmaking applications. But Indian female say Muzz try a detrimental meets.

• Asia has the world’s third-largest Muslim inhabitants, about Muslim-most nations Indonesia and Pakistan. Muzz desires tap this market.
• Indian Muslim profiles towards application, no matter if, are not somewhat confident Muzz ‘s the safer place they claims to become.

Since the Covid-19 lockdowns sparked the fresh interest in dating programs throughout the world, in the India, they unwrapped the doorway getting Muzz. A wedding-centered matchmaking software to have Muslim teens, Muzz features more 8 mil users from over 190 regions. It have battled to reproduce its all over the world triumph in India, home to this new planet’s third-largest Muslim populace.

When you look at the 2019 and 2020, Muzz watched large 12 months-on-12 months development in software download pricing in Asia as compared to the around por quГ© no comprobar aquГ­ the world abilities, based on application analytics system . Inside 2019, its Google Gamble and you will Software Store downloads improved because of the 139% year-on-12 months inside the Asia, and also in 2020, they flower because of the almost 190%. Although app’s gains is apparently slowing during the last two years. Muzz’s head profit officer, Sim Ahmed, refuted so you’re able to discuss the latest number. “Muzz’s record-higher year getting gains was 2021, which have a small ,” he informed Remainder of Business. “Taking a look at the 2023 style from inside the India, Muzz should have an alternative listing season whenever we extrapolate you to definitely aside.” Ahmed don’t show one research to help with their statement.

Poor consumer experience and you may deficiencies in complete encoding try one of area of the reasons for the brand new app’s sinking dominance in India, Muzz pages and you may cybersecurity positives told Rest of Industry.

“It’s no unique of Tinder or the other individuals. In a few days of developing a profile, my DMs had their great amount out-of manhood photos,” a content movie director, who had utilized Muzz off and on between 2017 and you may 2019, advised Remainder of World. She questioned anonymity to guard their own name.

Muzz possess more than 230,000 pages inside the India, Ahmed claimed, without making clear in the event that they certainly were month-to-month active profiles. The guy said the fresh new app enjoys triggerred more than 2,000 marriage ceremonies in the united kingdom. “We want to guarantee that i do things into the India during the a way that areas Indian Muslims, areas its Indianness and you may Muslimness, and we been truth be told there with the proper message at the fresh new right time. All of that is occurring [at the back end],” Ahmed told you.

Muzz, this new world’s prominent Muslim matchmaking app, is troubled inside the Asia

Nearly fifty% out-of India’s population try under twenty five years, making the country the next-premier , relationships applications produced doing $323 mil for globally players, and additionally Tinder, Bumble, OkCupid, and Count, that also dedicated to the fresh new Indian by the a London area-mainly based former money banker, Shahzad Younas, wishes a percentage of this cake.

Throughout the Indian context, in which dating has been largely taboo, Muzz’s novel promoting proposition is actually probably a great fit: “Do not big date. We have somebody hitched,” Younas advised Rest of Globe. Asia hosts more 172 million Muslim someone – ranks 3rd after Muslim-bulk regions such as Indonesia and you can Pakistan – which provides the brand new app an enormous projected audience.

“If we see evaluations during the field, Pakistan ‘s the clearest analysis indeed there,” Ahmed said. “That isn’t to declare that i don’t have traction during the India. It’s just you to definitely Pakistan has been a less complicated marketplace for you.” Marketing Muzz dedicatedly so you’re able to Indian users is actually “things we have been thinking about quickly,” he extra.

Predicated on Ahmed, up to a third away from Muzz users for the Asia try female, according to research by the app’s in the world associate pattern. To possess Indian Muslim feminine, the modern sociopolitical ecosystem is an issue whenever signing up for an online dating app one specifically suits a fraction faith.